A highly engaged audience of successful, professional men who invest in how they
live – their style, their travel, their grooming, and the details that signal
quality. Predominantly aged 25-54 and concentrated in the US, UK and other Western
markets, and ready to back brands that help them live and present themselves well.
- Monthly views2.0M
- Accounts reached / mo1.1M
- Engagement rate10.8%
- Monthly views1.1M
- Unique viewers / mo708K
- Engagement rate4.9%
- Monthly views339K
- Impressions / mo4.0M
- Avg view duration3:02
- Monthly engagements36.5K
- Monthly visits19K
- From non-followers64%
Who you reach
Gender
Age
Top locations
- United States37%
- United Kingdom14%
- India5%
- Canada4%
Blended across all four platforms, weighted by audience size – 1.03M total following.
Ways to work together
- 01Sponsored Reels & TikToksNative short-form video built around your product, in the style my audience already trusts.
- 02YouTube IntegrationsDedicated segments or full features inside long-form videos, with lasting search value.
- 03Feed Posts & CarouselsInstagram and Facebook placements for reach and considered messaging.
- 04Product Seeding & ReviewsHonest, hands-on coverage – especially strong for style, grooming, travel and lifestyle brands.
- 05Ambassador & Long-termMulti-post campaigns and ongoing brand ambassadorships.
Rates
Priced per campaign, with a guaranteed minimum-views model available – you pay against results, not just follower count.
Full rate card and package options on request.
About Jonathan
Twelve years as a tailor gave me an eye for detail that runs through everything I make. A degree in Film and Media Studies means I script, shoot and edit my own content, so I understand video production and pacing first-hand. And I’ve built an audience of over a million from scratch in three years, through simple, authentic content that people trust.
Brands & collaborations